It’s hard to make an album release feel momentous in 2016. When a favourite band’s latest offering can be streamed instantly on Spotify or has likely already leaked on YouTube, it sometimes feels like the days of eagerly waiting for the record store to open on Tuesday (new music used to come out on Tuesdays, kids) are gone.
Local indie pop group Royal Canoe have decided to make their album release truly special. In anticipation of the Sept. 16 release of their new LP Something Got Lost between Here and the Orbit, the outfit organized an ambitious event: a city-wide house party. On the night of Sept. 2, the group travelled by van and bicycle to 20 separate house parties to deliver early copies of the record directly to fans’ homes.
“The house party idea was (key-boardist Matthew Schellenberg’s) idea,” bassist Brendan Berg says. “We were brainstorming fun ways to promote the album and also really engage with the fans. We’re doing an album release show (on Sept. 15), but brand new songs don’t always work as well live. So this gets those songs out to the fans.”
While it’s a little outside the Whose House norm, we at The Uniter decided the opportunity to check out many homes in one night was too good an opportunity to pass up.
Published in Volume 71, Number 1 of The Uniter (September 8, 2016)