There is nothing wrong with this album, but neither is there anything great about it. Cliché lyrics and safe musical arrangements leave the end product something of an underachievement. Imagine early Avril Lavigne singing in a well-rehearsed Coldplay-style jam band and you will have a good idea of what most of the songs on In Between the Now & Then sound like. There is no doubt that Falk has an excellent voice, but she fails to challenge herself with musical ideas that would really display her abilities. The same can be said about her songwriting: her lyrics are simple yet lack the starkness that would give them real meaning. By squeezing too many over-used images into her songs she undermines her authenticity. Her sincerity is clear, but Falk’s offering lacks the true uniqueness and excitement that would infect her audience.
Published in Volume 65, Number 5 of The Uniter (September 30, 2010)