Canadian indie-rock band Born Ruffians mix a variety of sounds into their latest effort, Say It. On top of their indie sound, the trio jazzes the album up, evident on songs like Blood, The Sun and Water. The upbeat tracks, catchy melodies and sing-a-long anthems hook listeners in with their guitar riffs and solos and create songs you could almost dance to. The 10-track disc smoothly transitions from song to song, many of which touch upon life, love and nostalgia. Lead vocalist and guitarist Luke Lalonde lends his sharp, strong and at times whimsical voice to each song. “You never asked sister to help with the chores that were physically straining,” Lalonde croons on Sole Brother. Although the band doesn’t quite ooze sex, drugs and rock ‘n’ roll, it definitely exudes a hip, cool and relaxed vibe that is great for easy listening. The songs definitely grow on you after playing them a few times, but if they don’t win you over, perhaps their colourful abstract cover art will.

Published in Volume 65, Number 2 of The Uniter (September 9, 2010)

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