University of Winnipeg and downtown community newspaper
University of Winnipeg and downtown community newspaper
Time: 6:30-9 p.m.
Location: 4th Floor, 245 McDermot Avenue, Winnipeg
Dates: October 5, 12, 19, 26, November 9, 16, 23 & 30, 2017 (Thursday evenings)
Cost: $200 / $150 for members (plus website hosting costs, roughly $50-$120 per year)
Register by calling our office (204-927-2787) or emailing Aaron at [email protected].
From top to bottom you’ll walk away from this course with a fully functional WordPress based website, the knowledge of how to use it to your advantage and the ability to extend it yourself in the future. We’ll work through the process of planning, building and perfecting your website. We’ll focus on thinking through the purpose of your website in relationship to your artistic practice and goals, consider strategies for presentation, content development and keeping things fresh— all while learning the mechanics of doing it yourself.
A thoughtful, professional online presence is essential to developing your reputation, your persona and your audience as an artist. A single image, sentence or video can reach an unlimited number of prospective clients, peers and potential fans. While social media platforms work well for promotion and connection building, they’re best when used as a compliment to a dedicated, well considered website that centres on you and your work.
Note: Students are required to bring their own laptops to class for hands-on instruction and should be prepared to spend between $50 and $120 per year on the related, ongoing costs of a professional website.
Instructor:
David Pensato has worked as a communications professional for nearly a decade. In that time he has established himself as a hard-working, client-focused and innovative thinker in a broad range of public and private sectors. Specializing in “interactive brand and strategy”, David has consistently developed innovative approaches for integrating online with offline marketing, engagement, and interaction. Prior to branching out as an independent brand strategist and marketing consultant in 2009, David served as Director of Communications for McNally Robinson Booksellers and as an Account Executive and Strategist for an award-winning boutique interactive firm.