University of Winnipeg and downtown community newspaper
University of Winnipeg and downtown community newspaper
Terry O'Reilly in conversation with Terry MacLeod and signing This I Know: Marketing Lessons from Under the Influence (Knopf Canada).
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O’Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O’Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know.
Following his bestselling Age of Persuasion, O’Reilly collects a lifetime of marketing wisdom into a guide to competing for your customers’ attention. From understanding what business you’re really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know is intended to help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.
Terry O’Reilly, who has won hundreds of international advertising awards, was the co-founder of Pirate Radio and Television in Toronto and New York. He is in demand as a speaker and sought as a juror for international awards panels. O’Reilly on Advertising, The Age of Persuasion and Under the Influence have been broadcast on CBC Radio since 2005 and are carried on Sirius radio in the US. The author lives in Creemore, ON.
Host Terry MacLeod is an independent Emmy-nominated journalist, Queen’s Diamond Jubilee Medal Recipient, and former CBC Radio and TV host, presenter and producer.
